DOOH / SOME
CLIENT LUKB
AGENCY GRIP Agency
DATE May 2024
Following a similar project for LUKB three years earlier, the agency suggested further building on the Helvetia character from the Swiss 2-Franc-coin in a new campaign. Previously, she was seen swapping her shield for a giant mobile phone. In the same modern spirit, she’s now gaining street cred by doing skateboard tricks.
Given this opportunity, we also wanted to freshen up the visuals with more dynamic camera movement and suggested a punchy skater-rock-inspired soundtrack with sound effects.