TV COMMERCIALS / DOOH / SOCIAL MEDIA
AGENCY Jung von Matt
DATE September 2021
The “Sketch of the Accident” commercial concept of the Mobiliar has been running since 1998 – an outstanding accomplishment!
And now for the first time it’s becoming an immersive experience: The agency Jung von Matt cooked up some fun ideas with jokes that involve the screen they’re on. – Hence opening an entirely new perspective.
Furthermore, we now have POV storytelling and characters moving in Z-space. This meant overlapping elements varying line thicknesses. A big additional challenge to the exceptionally tight production schedule. We didn’t have the luxury of preliminary testing of these new features, but had to jump in head first. A lot of things about story and design were determined along the way. It was a very creative and fruitful experience, with results we are very proud of.