Licence to Fill


COMMERCIAL
CLIENT SOCAR
AGENCY Grip Agency
DATE June 2020

An homage to the classic 1960’s James Bond intros. – Daniel Schranz of Grip Agency proposed three great concepts to the client, before it was certain if they were going to be sponsoring the Allianz drive-in cinema in Switzerland. The client liked the stories but also wanted to feature their product, the payment cards. After the deal was green lit, the original 20 second runtime was extended by another 10. My suggestion was to split the 30 seconds into a commercial and a so-called tag-on or reminder (to be shown with a few commercials delay in-between). This would grant the client their wish to “show their cards” without intruding into the main commercial. Furthermore, we also did a radio edit with German, French and Italian voice over talent. For the entire job we hired Dan Ross for a custom soundtrack in good old 60’s James Bond fashion, and he absolutely delivered!

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