EXPLAINER MOVIE
CLIENT Generali
AGENCY frame eleven + partners
ANIMATOR Brent Bouchard
DATE February 2013
Finding entertaining and unexpected ways to convey rather dry information is something we truly love. So, creating these functional yet involving visualizations is always fun! From the getgo, the corporate identity of Generali already included somewhat technical white vector line icons against a red background. We designed simple cartoon characters to populate this world and started realizing what has become a series of online info movies featuring different products of the insurance company. They come in three language versions: German, French and Italian. We were in charge of the entire production process including storyboard, animation and sound design.
